Local radio station 94.3 rebrands as The Drive

Winnipeg has a new radio brand on the dial. As of 10:00 AM today the Jim Pattison Broadcast Group relaunched radio station 94.3 CHIQ-FM as 94.3 The Drive.

Broadcasting live from downtown Winnipeg at 177 Lombard Avenue alongside sister station QX104 , The Drive has a fantastic birds-eye view of the city. Listeners will still hear the greatest hits from the 70s and 80s, and can look forward to being entertained every day by the NEW morning show team featuring Kerri Salki and Trevor Gowen. Alix Michaels moves to mid-day and the drive-home show continues to be hosted by veteran Kelly Parker.

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“We are extremely excited to launch The Drive on the historic 94.3 FM radio frequency,” said Heidi Rasmussen, General Manager, Jim Pattison Broadcast Group, Winnipeg.

The Drive promises to be fun, interactive, upbeat, energetic, and local.  The Drive promises to make a lasting impression on Winnipeggers by connecting to our community. For more information, visit their new site here: http://www.943thedrive.ca/

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